JUNGLE’S HAVE A GOOD BREAKFAST CAMPAIGN NEEDED ONLINE PRESENCE: SO, WE MADE A MEAL OF IT
There was just one thing the Jungle Oats Have a Good Breakfast campaign needed: a powerful online presence, plus a generous serving of interestingness. So, energised, we got to work. In no time, the click-throughs increased by six times the industry average. We had engagement with the brand across all social media increase by 183%. Plus, a 100% growth in conversation across the various digital platforms. And, over 17,000 people signed up for the newsletter within the first three months.
Jungle's latest recipes that featured in some of the country's most popular publications as well as on Jungle’s motherbrand website.
website
We established a simple and intuitive digital platform that brought to life the exciting range of breakfast solutions that highlighted the convenience and deliciousness because life really only begins after breakfast...
We established a simple and intuitive digital platform that brought to life the exciting range of breakfast solutions that highlighted the convenience and deliciousness because life really only begins after breakfast...
social
We made use of South Africa's best food photographers to create fresh and appealing photography that expanded product usage and conveyed great taste, that encourages social sharing and generated word of mouth.
We made use of South Africa's best food photographers to create fresh and appealing photography that expanded product usage and conveyed great taste, that encourages social sharing and generated word of mouth.
Some of our top performing posts on Twitter and Facebook, based on reach, impressions and various other means of fan interactions.
engagment with the brand on across all social media platforms had increased by 183%