THE FASTEST GROWING SHORT-TERM INSURER. THE RESULT OF A GREAT LONG-TERM RELATIONSHIP
Having collaborated closely with Discover Insure since 2012, we made use of disruptive change to move the brand away from its previously below-the-line, retail approach, with poor customer retention, to a brand-building space replete with interestingness. It was a strategic shift that resulted in an astonishing 51% compounded annual growth. The consumers’ love for the brand also saw Discovery Insure being voted Number One Short Term Insurer in the 2015 Sunday Times Top Brands Survey.
60 seconds "valet"
We used interesting executions to demonstrate that Discovery Insure members are better drivers, in an exciting and attention-grabbing manner to ensure the brand was noticed and USP was entrenched.
We used interesting executions to demonstrate that Discovery Insure members are better drivers, in an exciting and attention-grabbing manner to ensure the brand was noticed and USP was entrenched.
The nature of the character's situation brought a humorous twist to the ads.
Stunts planned, choreographed, rehearsed and performed with every precaution taken.
behind the scenes
Giving you insight on our artistic intention and the creation process of the campaign.
Giving you insight on our artistic intention and the creation process of the campaign.