THE BEAUTY QUEEN, THE ACCIDENT, AND THE IMPACT FELT BY MILLIONS
When Miss South Africa, Lisle Laurie’s car was rear-ended and rammed under a bus, Discovery Insure’s revolutionary Impact Alert technology immediately informed the emergency services who quickly arrived to assist her. As a TV commercial, it's compelling storytelling at its simplest and most riveting. It’s also an excellent example of our ethos that ‘communications don’t build brands, conversations do’.
40 second safety campaign tvc
A powerful message that showcased how technology can reach people in a whole new way.
We designed and made use of animated infographics which had added dimensions of motion and were able to tell a story in a compelling way.
25 second facebook video
'To ensure maximum effectiveness, we created the 40 second Facebook video keeping the platform's purpose top of mind.'
'To ensure maximum effectiveness, we created the 40 second Facebook video keeping the platform's purpose top of mind.'
"it's a great story, not only because it is true but because it shows one of the most worrying aspects or what happens on our roads"
