LIKEALOT, SELLALOT, CRUNCHALOTS
As part of the product launch we developed the Crunchalot character. Working closely wit the animation team, the face of Crunchalots was born. This was rolled out countrywide with the support of Ster Kinekor events that took place at cinemas across South Africa. Patrons were met by brand ambassadors that furnished them with prizes and hampers for completing fun activities at the cinema forecourts.
Crunchalots app launch
As part of the launch we developed an app that allowed kids to find the Crunchalosts mascot hidden on the back of the cereal box using augmented reality technology. This was a first for South Africa and the category, and gave kids the chance to interact with the brand long after purchase. The app was developed for iPhone and Android users.
the crunchalots micro-site
The micro-site told the story of the brands character and gave kids an opportunity to step into the Crunchalots world with fun activities on a digital platform.
The micro-site told the story of the brands character and gave kids an opportunity to step into the Crunchalots world with fun activities on a digital platform.
character
development
development
the crunchalots activation
Children used the app's image recognition technology to find the hidden crunchalots.
Children used the app's image recognition technology to find the hidden crunchalots.
Cerealots take to the air
This was the first time that Jungle had entered into the kids cereal market. The campaign was underpinned by a launch TV commercial and a new website. The TV commercial gave viewers their first introduction to the products brand mascot. The Cerealot.
This was the first time that Jungle had entered into the kids cereal market. The campaign was underpinned by a launch TV commercial and a new website. The TV commercial gave viewers their first introduction to the products brand mascot. The Cerealot.