the jungle
have a good
breakfast campaign
have a good
breakfast campaign
In 2015, one of South Africa’s most loved and famous brands, Jungle Oats, launched a new ATL campaign expressing the importance of a good breakfast when preparing to become a champion in your own everyday life. Strategically, Jungle was looking to reaffirm it’s positioning as ‘The Official Energy Supplier to Champions’ by showcasing it’s diverse & innovative product repertoire as a key enabler to living your dreams and a ‘big life’.
The
brief
brief
While running an advertorial campaign in some of the country’s most popular print publications, Jungle looked to +27 Advertising to enhance the campaign’s online presence.
The solution
The solution was simple; +27 Advertising created a simple & intuitive digital platform that brought to life Jungle’s exciting range of breakfast solutions, highlighting their convenience, versatility & deliciousness.
Through a strong visual photographic focus, the Jungle ‘ Have a Good Breakfast’ website emphasized each product’s appetite appeal and hand-in-hand encouraged social sharing to create word-of-mouth.
In order to further maximise our online user’s experience the site drove sign ups to a bi-weekly ‘Have a Good Breakfast’ newsletter wherein users received Jungles latest feature recipes and accompanying shopping lists to ease their monthly grocery trips.
The solution was simple; +27 Advertising created a simple & intuitive digital platform that brought to life Jungle’s exciting range of breakfast solutions, highlighting their convenience, versatility & deliciousness.
Through a strong visual photographic focus, the Jungle ‘ Have a Good Breakfast’ website emphasized each product’s appetite appeal and hand-in-hand encouraged social sharing to create word-of-mouth.
In order to further maximise our online user’s experience the site drove sign ups to a bi-weekly ‘Have a Good Breakfast’ newsletter wherein users received Jungles latest feature recipes and accompanying shopping lists to ease their monthly grocery trips.
The results
The solution was simple; +27 Advertising created a simple & intuitive digital platform that brought to life Jungle’s exciting range of breakfast solutions, highlighting their convenience, versatility & deliciousness.
1.
Engagement with the brand on across all social media platforms has increased by 183%
2.
100% increase in conversations with and around the brand on various digital platforms
3.
23% increase in traffic on the jungleoats.co.za website as a direct result of the HAGB campaign
4.
17,295 people signed up for the newsletter within the first 3 months of the campaign
