THE JUNGLE OATS ONE HOUR CHALLENGE. EVEN THOUGH THE BIKES WERE STATIC, EVERYONE WAS MOVED
Our Jungle Oats One Hour Challenge wasn’t just South Africa’s largest ever interactive digital projection event. It was also the most energetic activation ever seen at Maponya Mall, which elicited a passionate response from the public. In total, 72 riders competed in 24 races. And as their efforts was projected graphically onto big screens, it was a highly entertaining demonstration of Jungle Oats’ promise of an extra hour of energy. It also encouraged people to do something useful with that extra hour – like raising money for a long list of worthy causes!