HOW DO YOU SELL A RAFT OF FUNCTIONAL, RATIONAL, PRACTICAL BENEFITS? TO US, THE LOGICAL APPROACH WAS EMOTION
We all love our cars. But before our Discovery Insure “Love Your Car” campaign, no one had ever told this story with as much feeling, humor and compelling charm. Using every emotive trick in the book, the sequel “Love your Car 2” campaign, continued to break new ground in the short-term insurance category. It also continued the love affair Discovery Insure was enjoying with the motoring public.
The phenominal results yielded from our Love 1.0 campaign saw the birth of Love 2.0. using classic story telling with a modern slant, this campaign portrayed love in a fun way that was both standout for the category and the Discovery Brand.
30 second tvc "hitch hiker" An execution which created a stir online that generated conversations, brand awareness and affinity.
30 second tvc "Mission Impossible" This commercial made use of an affluent wife to showcase the great lengths people would go to for the love of their cars.
30 second tvc "dog" We used a dog instead of a person to illustrate the love of a car in a way that is both unexpected and endearing.
no animals were harmed during the making of this commercial