IN THE INTEREST OF GROUNDBREAKING CREATIVITY, WE CAME UP WITH A 75-YEAR OLD SOLUTION
As a major differentiator, Discovery Insure rewards and encourages good driving by offering 50% back on their customers’ fuel bills. To demonstrate this, we treated viewers to some white-knuckle, precision driving that was thrilling enough to bring out the Lewis Hamilton in all of us. Even those old enough to be Lewis’s great granny.
We used unexpected characters that could hurl a car around a custom made test track with precision. A granny was the perfect example.
45 second tvc "granny"
We made use of South African celebrities in the follow up commercials to further enhance the proposition that Discovery Insure members are better drivers.
A bespoke outdoor test track facility designed by +27 and Egg Films
Our work changed the way South Africans viewed insurance.