THE BEAUTY QUEEN, THE ACCIDENT, AND THE IMPACT FELT BY MILLIONS
When Miss South Africa, Lisle Laurie’s car was rear-ended and rammed under a bus, Discovery Insure’s revolutionary Impact Alert technology immediately informed the emergency services who quickly arrived to assist her. As a TV commercial, it's compelling storytelling at its simplest and most riveting. It’s also an excellent example of our ethos that ‘communications don’t build brands, conversations do’.
40 second safety campaign tvc
A powerful message that showcased how technology can reach people in a whole new way.
We designed and made use of animated infographics which had added dimensions of motion and were able to tell a story in a compelling way.
25 second facebook video
'To ensure maximum effectiveness, we created the 40 second Facebook video keeping the platform's purpose top of mind.'
"it's a great story, not only because it is true but because it shows one of the most worrying aspects or what happens on our roads"