EDUCATING DOCTORS ABOUT THIS INNOVATION REQUIRED A DISTINCT TOUCH
Discovery Health’s Health ID was a world's first. An app that would allow medical practitioners to view a patient’s complete health records on an iPad. The launch campaign, aimed at doctors and Discovery members, revolved around the concept of a doctor’s touch being the most important aspect of the healing process. The campaign, spread over digital media, print, TV and building wraps on hospitals, also had a deft touch. It resulted in 3000 medical practitioners attending the launch events. And more than 100 000 people downloading the app.
60 second discovery health id tvc +27 Advertising was tasked with ensuring all of Nedbank’s in-branch customer facing content became an immersive digital experience that would continue to deliver a choice of distinctive experience and channels of choice, all enables through state of the art technology.
An invitation created for doctors nationwide to attend the Health ID launch which consisted of heat sensitive paper that mimicked an iPad, this further enhanced the 'touch' proposition.
Comprehensive consumer facing and B2B print campaigns.
The launch involved taking over the Sunday Times and wrapping the Lifestyle section.
Our commercial was a finalist in the 2012 global medical awards and the app continues to assist doctors and patients all over south Africa on a daily basis.
We created an interactive micro-site to keep with the 'touch' campaign theme that allows visitors to move their cursor over a subject, with call outs that highlight the various members benefits and ailments.
We also used QR codes on all material so people could instantly access the micro-site forvfurther information.
Giveaway packs at the launch detailed the APP and it's various functionalities.
over 100 000 downloads of the app
In-practice material detailing how to use the APP.
discovery received the award for the best ios enterprise app in 2012 mtn business "app of the year" awards